THE ALBUM

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The release was accompanied by a music video, directed by Seo Hyun-seung, which was released on the group's official YouTube channel the same day.

On June 7, YG Entertainment released a prologue of Blackpink's newest reality show, 24/365 with Blackpink, ahead of its launch on YouTube.The device has a built-in 4,000 mA battery, which makes it more convenient than the other normal versions. It was also nominated for Album of the Year at the 2021 Golden Disc Awards, where it won the Best Album Bonsang. on the Billboard 200 to become the highest-charting female Korean album and the highest-charting album by a female group since 2008.

Cassette sales climb to their highest in the UK in 17 years: The Official Top 40 best-sellers of 2020 revealed". The Album debuted at number one on the Gaon Album Chart and sold 1,092,550 copies in its first month, becoming the best-selling album by a female act in South Korea at the time and the first in the chart's history to surpass one million sales. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH).

The Album was supported by three singles in total, two of which were pre-released and became top-forty hits on the US Billboard Hot 100. We had a bunch of ideas," she stated, "but at the end of the day, we knew that our fans were waiting so much for our album that we decided to go with something that just described it the best: 'Blackpink: The Album' sounded straightforward. Blackpink announced the song to be the main track off of the album with the single announcement on September 28. On July 23, YG Entertainment released a teaser poster for a new collaboration single between the group and a then-unconfirmed artist, set to be released in August.

To promote the album, Blackpink appeared on several music programs in South Korea and talk shows in the United States, in addition to headlining a virtual pay-per-view concert, titled " The Show" on January 31, 2021. Each limited edition comes with A4 size photo booklets, B3 posters, circular BIG cards, and photo cards for its concept. El vendedor envío bien protegido mi paquete, es una tienda de música conocida aquí en México, no lo abrí porque es un regalo. On September 28, it was announced that "Lovesick Girls" would be released on October 2 as the third and primary single off of the album. In a September 2020 interview with American DJ and radio host Zach Sang, Blackpink revealed that the album was "jam-packed with all these different surprises, as much as 'Ice Cream' was a big surprise".I wouldn’t say it’s anything extraordinary, but it’s still a nice record to have with no real negatives.