Ideas from Massimo Osti

Product Information

Many of Osti’s outerwear designs have a 2 in 1 nature; an inner detachable layer, made to keep the wearer warm and an outer shell, normally with some form of new treatment or process to make it stand out from previous designs. In fact, you might well be wearing something he invented a long time ago, even though he didn’t actually design it – and that is a genuine achievement. In the late 60’s through to the 70’s this was the fashion and garments were often made from tightly cut, unyielding materials.

That spark, that ability to talk to the public and create a reaction, stayed with him all along his career. Both are large, very heavy hardback volumes, lavishly illustrated and featuring high quality photography throughout.collaging bits and pieces into wholly new shapes, to really care about flaunting his own lifestyle for promotional reasons or pontificating about fashion with a capital F and hogging the limelight. Osti collected over 35,000 historical pieces throughout his career, which he kept in a large warehouse and bestowed incredible value on them when envisioning new collections. In 1999 she opened the photography gallery "Daniela Facchinato Image Gallery" which immediately became a reference point for contemporary Italian photography. In 1983, a Zoltan cape-tent originally made for the German Army was reworked into Zeltbahn, a Stone Island gem, all askew buttoning and flowing volume, with bright Tela Stella adding a bold twist; in 1988, Japanese gas masks inspired the goggle lenses incorporated into the hood of the CP Company Millemiglia jacket, an immediate hit. Featuring unseen images, sketches, dyeing tests and interviews, the book delves into the archive of Osti with tributes from some of the most honoured names in fashion, including Sir Paul Smith, Errolson Hugh, William Gibson and the late legendary Vogue Italia editor Franca Sozzani.

is the definitive look at one of the most influential and secretly revered names in Italian fashion history. New Stone Island continues to be produced and bought, but true obsessives collect vintage Osti designs, such as the items featured in this story. Garment Dyeing is the process of dying finished pieces, rather than using pre-dyed materials to create garments. P. Company to MO Double Use, Osti never faltered in his nonstop work ethic – right up until his death in 2005 at age 59 . His renowned, innovative items can be considered the basic structural elements of many collections of our days, proposed by styles that range from high street fashion to high fashion.Still echoing today, Osti proclaimed, “The only impulse which justifies the efforts undertaken over the years, in a constant cycle, is passion. There was a distinctively Bolognese laissez-faire to such a benevolent disdain for the demands of fame. Stone Island’s ‘Archivio’, published to commemorate the brand’s 30 th anniversary, is featured elsewhere in this blog – here we take a look at ‘Ideas from Massimo Osti’. It all started in 1987 when a style assistant for Studio Osti encountered a new material from Japan named Sway.